Cart Abandonment Rates

A Guide to Reducing Cart Abandonment Rates

Are your customers abandoning their shopping carts? Here we bring you ten ways to help you combat Cart Abandonment Rates and help drive more consumer action.

Imagine you are shopping for groceries when suddenly you bump into a friend. You start chatting and decide to catch up over coffee. Hours later, when you get home, you suddenly remember your shopping basket in the supermarket, full of all those groceries you still need.

However unlikely in the real world, this sort of thing always happens in e-commerce. When surfing the web, your customers have a wide array of options at the click of a button. They also have life distractions. This phenomenon is known as cart abandonment.

So how can you help reduce the distraction of pop-up messaging apps, the latest trending topics on Social Media, and new episodes of people’s favourite tv shows? How can you prevent people from leaving your website before making the final purchase?

Forgetting to conclude a sale can be a minor frustration for consumers. However, it is a sensitive issue for any online store. Irrespective of where or how it happens, cart abandonment is a significant issue online stores face nowadays. More than that, studies point out that the higher rates of abandonment your store has, the more your company is likely to struggle in the future.

Our trusted developers, designers, and marketers at Webbiz are here to help. Here’s a straightforward plan to avoid the issue and emerge victorious from this digital quagmire.

Cart Abandonment Rates and the True Problem.

In the world of marketing and e-commerce, there are few metrics more important than the ones related to cart abandonment issues, showing the significance of the problem of lost sales for online stores.

The average rate of cart abandonment sits at almost 70%. That is a massive part of all sales left in the middle of the road. If we filter access by mobile devices only, this number jumps to more than 85%. The extra 15% are more likely due to an unfriendly design for smartphones. This means the experience is troublesome as soon as we leave Desktop versions. With mobile taking over the internet experience as the top spot for accessing the web, this escalates from a minor issue to a substantial crisis.

Ten Tactics to Prevent Abandonment Issues on Your E-Commerce Site.

The root issue is always the same: trust. Trust is a difficult thing to earn but an easy thing to lose. A poorly-designed online store can come across as insecure and cause potential customers to feel uneasy about providing their credit card info to your payment platform.

For example, suppose your website takes too long to load pages, or the information isn’t appropriately displayed across multiple screens and resolutions. In that case, visual confusion and longer waiting times can decrease trust in the shopping process. Even your shipping methods can be detrimental to trust. Using unproven or less-known delivery methods will raise suspicion, and even customers that closed the deal can have second thoughts about returning to your website.

Circling back to our example, even when you are only browsing and digital window shopping, it can be boiled down to a trust issue – this time on the consumer’s side. While we cannot boost the self-confidence of every person who enters your website, it is definitely in your hands to raise trust across the shopper’s experience on your e-commerce.

Here are the ten quick steps to minimise cart abandonment:

We can help an e-commerce business solve high cart abandonment rates by implementing a variety of strategies, such as:

  1. Improving website trust and security. We can help an e-commerce business build trust with shoppers by associating with well-established security providers, implementing security measures such as SSL encryption, and displaying customer reviews and ratings.
  2. Customers are more likely to finish a purchase if they know how long the process will be. Adding a progress bar is a sure way to do so.
  3. Remind customers of the product benefits they aim to acquire through bureaucratic steps. It only takes a simple screenshot of the goods. It goes a long way.
  4. Diversify payment and delivery options – more than 75% of abandonment boils down to issues with those two steps of the purchasing process.
  5. Create a ‘save for later’ option in your cart. That way, your team can quickly know which carts are only browsing shoppers and which ones have the potential to close sales.
  6. Another large cart drop reason is due to the mandatory sign-up process – creating the option for guest checkouts fixes this issue.
  7. Offering free shipping or other incentives, such as discounts or loyalty rewards, can help motivate shoppers to complete their purchases. If there have to be shipping taxes and extra costs, be as upfront and straightforward as possible. This direct approach will reduce cart abandonment rates.
  8. Optimise the platform and checkout process by making it more user-friendly and reducing the number of steps required to purchase. Mobile optimisation is a significant consideration nowadays and only becoming more relevant. Therefore, the mobile experience must be a central focus.
  9. Personalisation. Personalised product recommendations and special offers can increase the chances of conversion and reduce the likelihood of cart abandonment. Also, retargeting campaigns can target shoppers who have abandoned their cart with personalised messaging and special offers to encourage them to return and complete their purchase.
  10. We can identify the most common reasons for cart abandonment by analysing customer data. Then we can implement strategies to address those issues.

How to Regain Trust and Close Sales.

The best way of fighting Cart Abandonment Rates and recovering trust is to have a platform ready for your customer’s every need. Focus on optimisation and intelligent design.

Another way of assisting the customer in closing the deal is to highlight once carts are left mid-shopping. If you have ever stopped shopping on Amazon with products in your cart, you know what we mean. Using data analysis and a nurture stream, you can develop strategies focused on different profiles of shoppers.

With Webbiz’s help, you can help your business revert any potential crisis. So contact us, and let’s achieve your goals together.

Start succeeding on the web. Let’s discuss your project.


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