The world of web design continues to evolve and adapt to the changing needs of users and businesses, so we thought we’d look at this year’s web design trends. From how we interact with websites to the visual aesthetics that catch our eye, the web design industry always pushes the boundaries of what’s possible.
In this blog post, we’ll take a deep dive into the current web design trends. We’ll explore the newest techniques, styles, and technologies driving the industry forward. Additionally, we’ll offer insights on leveraging these trends to create stunning websites that captivate your audience.
Whether you’re a seasoned web designer or just starting, this post is a must-read for anyone looking to stay up-to-date on the latest trends in web design.
1. AI-assisted branding and design.
The end of 2022 saw Midjourney capture people’s attention regarding illustrations and images. For those who don’t already know, Midjourney is an independent research lab that creates artificially intelligent images from textual prompts, similar to OpenAI’s DALL-E and Stable Diffusion.
OpenAI’s ChatGPT kicked off 2023 by showing people what AI could do regarding the written word. The technology raced to 100s of millions of users in a couple of months. It then earned a $10 billion Microsoft investment. And even Google seems to be panicking.
But in addition to images and copy, AI can assist web designers too. For example, brand designers can use Canva to create colour palettes for websites and brands.
Also, Galileo AI is being talked about as ‘ChatGPT but for UI design’ with in-built compatibility with Figma. The toom “creates delightful, editable UI designs from a simple text description. It empowers you to design faster than ever.”
We are still to learn about where AI will take us and how it will affect our lives. One thing you can count on, however, is that everyone at Webbiz is excited about AI and every new technology. If we can deliver better results for our clients, we’re open to it.
2. Y2K aesthetic and nostalgia.
The Y2K Style is coming back in fashion. It may have started with fashion and music, but then it bled through to interior design, and now we’re seeing it in web design.
Retrofuturism is a branch of the Y2K aesthetic web design trend that’s both forward-thinking and nostalgic. It uses Glitch art design to give a brutalist feel. Take a look at Luge.cool to see how a brutalist design aesthetic captures the reader’s attention.
The Y2K aesthetic and nostalgia trend is growing, so we will see where this ultimately leads. Fonts, text layouts, and white space are design elements most likely to change. Designer and artist Adam Ho’s portfolio is a standout example of someone implementing the style today, particularly with the contrast between the fonts and the use of cyber aesthetics.
3. People-first content for SEO.
In November last year, Google released a new guide to Google Search ranking systems. The guide revealed that people-first content that provides users with original, helpful, informative, and relevant information would be prioritised for the highest search results.
There are many strategies and approaches to search engine optimisation (SEO). Still, the overall goal is to improve your website’s search engine ranking and ensure that more people see your business.
The days of black hat SEO techniques are coming to an end. At a marketing technology company like Webbiz, this is fantastic news. We always create digital experiences with the user as a priority. The fact that we can offer optimal SEO results while doing so is a massive bonus for our work and our clients.
4. Customisable viewing experiences.
Personalisation on the web is growing. We believe there will be an increase in customisable viewing experiences in 2023 as web designers search for more ways to improve the digital customer experience.
Tools like Webflow are leading the way in accessibility. They believe that web and software creation should be accessible to everyone and are committed to building more accessible online experiences.
Customisation is more than dark mode and sound options. It includes remembering your preferences and tools, such as the changing tabs toggle. Also, Happy Medium even allows users to change the site’s colours.
In Conclusion
In conclusion, we expect to see some exciting developments this year that will shape the future of web design.
AI-assisted branding and design are one of the biggest trends that will continue to gain traction in 2023. AI technology can help designers to create more personalised and effective branding and design by analysing data and making recommendations based on user behaviour.
Another trend likely to make a big impact in 2023 is the Y2K aesthetic and nostalgia. This trend is all about bringing back the retro design elements of the early 2000s and giving them a modern twist.
Regarding content, we expect to see a continued focus on people-first SEO. This means creating content that puts the needs and interests of users first rather than simply trying to rank higher in search results.
Finally, customisable viewing experiences will be a key trend in 2023. With more and more people accessing websites on various devices and platforms, websites must be flexible and adaptable to different screen sizes and user preferences.
Get in Touch
If you’re looking to create a website that incorporates the latest trends and technologies in web design, our team of experienced designers and developers is here to help. We specialise in creating websites that are not only visually stunning but also optimised for user experience and engagement.
From AI-assisted branding to customisable viewing experiences, we can help you incorporate the latest trends into your website and create a unique online presence for your business. Contact us today to learn more about our web design services and how we can help bring your vision to life.
