Backlink Strategy: 3 Perspectives on Authority & Ranking

Backlinks are essential to search engine optimisation (SEO) and can significantly impact a website’s search engine ranking. However, many strategies exist for building backlinks, and choosing the right approach for your website can be challenging.

This blog post will look at three popular backlink-building methods: paid backlinks acquisition, creating a blog, and guest posting. We’ll explore the pros and cons of each off-page SEO approach. We’ll also provide tips and best practices for making the most of your backlink-building efforts. Whether new to SEO or a seasoned pro, this blog post will provide valuable insights and help you create a successful backlink-building strategy.

Paid Backlinks acquisition

Paying for backlinks is not a recommended or sustainable SEO strategy. It can do more harm than good in the long run. Search engines like Google have strict guidelines against purchasing links, and websites that engage in this practice risk being penalised.

Paying for links may provide a short-term boost to a website’s search engine ranking. However, this boost is often temporary and can quickly be reversed if the search engines discover the purchased links. Additionally, purchased links are often of low quality and provide little to no value to users. This can negatively impact the overall user experience of a website.

Avoid paying for backlinks. Focusing on building high-quality, natural links through content creation, content marketing, outreach, and other organic link-building methods is much better. These methods are more sustainable and long-term. They also help to build a website’s reputation and authority in its niche.


Creating a Blog

A blog can provide a platform to create and share valuable and relevant content with your audience. This can help you build backlinks, improve your website’s visibility, and increase your search engine ranking.

Regularly publishing blog posts can keep your website updated with fresh and engaging content. You will also improve the user experience and encourage other websites to link to your site. Additionally, a blog can provide an opportunity to target long-tail keywords. It can cover topics your main website may not have covered.

You don’t need to be an SEO expert to start blogging. However, it’s essential to remember that simply having a blog is not enough. You must create high-quality, relevant content that engages your audience and provides value. Your blog posts should also be optimised for search engines, using keywords, meta descriptions, and other SEO best practices.

It’s also important to note that it requires a significant investment in resources, content creation, content marketing, and dedication. It can be better suited to businesses in the information industry. So it’s a good idea to research how useful it would be to your business before you commit.

If you want to run a blog, it can be a valuable component of a comprehensive SEO strategy. Our advice is that you approach it with the goal of providing valuable content and improving the user experience rather than just as a way to build backlinks. Then, your chances of success will be much higher.


Guest Posting

An alternative approach that our customers take is to write and publish blog posts on reputable websites and publications. This method is known as Guest Posting. You can also create infographics for articles in your niche. This allows website owners to use them to enhance their publications and link to your site as a source.

Guest posting is a popular backlink-building method that involves writing articles for other websites in your niche and including a link to your website. This method can be a great way to reach a new audience. It can build your credibility and authority while improving your search engine ranking.

When done correctly, guest posting can provide several benefits:

  1. It can help you build relationships with other websites in your niche, leading to future collaboration and link-building opportunities.
  2. It can help you establish yourself as an expert in your field, leading to more backlinks and higher search engine rankings.
  3. It can drive targeted traffic to your website, improving its visibility and increasing its authority.

However, it’s vital to approach guest posting with caution. Not all websites are created equal, and links from low-quality or spammy websites can hurt your search engine ranking. Additionally, you need to focus on writing high-quality, relevant articles that provide value to the audience of the website you are guest posting on. Simply writing a subpar article with a link to your website is unlikely to be effective.

Like running a blog, guest posting can also be a valuable component of a comprehensive backlink-building strategy. Just approach it with the goal of providing valuable content and building relationships rather than just as a way to build backlinks.




In conclusion, backlink building is an essential aspect of SEO that can significantly impact a website’s ranking. The three methods discussed in this blog post – paying for backlinks, creating a blog, and guest posting – each has their benefits and drawbacks.

  • Paid Backlinks acquisition is not recommended and can result in penalties from search engines.
  • Running your blog can provide a platform for creating and sharing valuable content and help build your reputation and authority.
  • Guest posting can help you reach new audiences and establish yourself as an expert in your field.

The key to successful backlink building is researching options and making decisions with the user in mind. If your goal is providing valuable content and improving experiences on the web, your approach is likely a winning one.

With the right approach, backlink building can be a valuable tool for improving your search engine ranking. It will grow your website’s visibility and authority. Search engine optimisation can be challenging, but you can partner with an SEO agency for guaranteed results.

Webbiz SEO Services

Webbiz SEO Services helps businesses succeed in the digital landscape. First, we help you understand your target audience, goals, and unique challenges. Then we create and implement an SEO strategy that takes you to the next level.

Our approach to SEO includes recommending a well-optimised website with a responsive mobile version. In addition, our Webbiz team ensures continued success in the long term. This is essential to make meaningful progress in SEO, and we can help you with it. Contact us today for an SEO Audit and learn about our SEO packages.

Start succeeding on the web. Let’s discuss your project.


We use cookies to enhance your browsing experience and analyse our traffic. By clicking "Accept", you consent to our use of cookies.