Teeling Distillery

Brand alignment, tour bookings and e-commerce development.
Focus On The User.
Food & Beverages
UI Design
Web Design

The Brief.

Teeling Whiskey is a brand that dates back to 1782, shaping the Irish Whiskey landscape through generations. The Teeling Whiskey Distillery is fully-operational and open to the public for tours, and the company came to us to create a modern website focussing on crafting an excellent user experience that delivered results.

The website’s primary objective was to convert visitors to book tickets for the distillery tour after educating them on the exciting opportunity of visiting the whiskey production in action. The secondary objectives were to increase online sales of Teeling Whiskey products, inform people about the location of the attractions, and generate email signups.

We needed to base our work on the established Teeling Whiskey brand material but were free to apply a fresh look and feel to the brand to help us achieve our goals.

Craft a Modern

E-commerce that Inspires Action.

By refreshing the Teeling brand and delivering a comprehensive technical overhaul of its digital presence, which included a custom front-end booking system connected to a backend API, we created an experience and website that was unmistakably modern while still reflecting the historic Teeling name.

The new website is a first-class experience across all devices, delivering a seamless and entertaining journey from the landing page to booking. The e-commerce website uses striking photography and video to engage visitors, optimises conversion, and expertly manages content with clean design. As a result, the experience is entertaining, educational, and equally powerful across all platforms.

Overall, we have helped to accurately advertise and promote an unmissable event in Ireland for domestic and visiting tourists.

User Experience Design.
Colour Palette.
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We created a custom front-end with an intuitive UX/UI within WordPress and connected it to a backend API, which is an excellent solution for Teeling. The website is built on WooCommerce, a custom theme optimised for outstanding performance.

The core web vital performance score is 75+ on mobile and ~100 on desktop. Our complete QA checklist and testing tools helped us build a very reliable and resolute website. In addition, our WP management ensures that the site performs well over the long term.

Teeling Distillery

Mobile solution

Delivering a seamless experience to users across all devices is always a priority at Webbiz. We optimised the mobile design and website performance to cater to the majority of users who access websites through their mobiles.

To achieve this, we identified the key factors that could affect mobile performance, including page loading time, device compatibility, and user experience, before thoroughly analysing the design and enhancing the user experience.

A mobile-friendly website optimised for different screen sizes and resolutions makes it easy for users to navigate and access the information they need, helping to increase bookings for Teeling Distillery.

Client feedback.

What the Client says.

We worked with Webbiz to redesign and update our Distillery website. We found them extremely professional and understanding of the brief and what we envisioned the finished product looking like. Throughout the process the training and support was carried out to a very high standard. They worked with us every step of the way until the project was completed to make sure we were happy with the end result. We would definitely recommend anyone looking to redesign or update their website to consider Webbiz.
Ruth Dunne
Marketing Manager

Teeling Whiskey

Check our work


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Rebranding a famous Irish tourist attraction online; making the digital experience as viseral as actually being there.

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