Alpha Lab 40

A sophisticated visual identity, rebrand, and website in the finance industry.
Solving the brand
and business.
UI Design
Web Design

The Brief.

Alpha Lab 40 is an institutional-grade liquidity provider and market maker. The brand centres on striving for the highest standards and depends on conveying trust to its clients to operate.


It was therefore essential that we delivered a world-class rebrand and website to match the company’s principles and ambition. Our influence exceeded that of a standard brand agency, though. Alongside creating the new visual identity for Alpha Lab 40, we helped the company align on its business strategy and set them on a course for success.

Simple yet

Creating a Credible Brand and Business.

We were asked to create a brand and website that aligned with the competition and the industry, but that didn’t mean we couldn’t elevate the Alpha Lab 40 brand at the same time. We replaced its generic alpha symbol logo for a custom one that subtly stands for the A and L in the brand name. Our colour-scheme inspires trust, which sets a simple yet powerful foundation. Alpha Lab 40 is a new brand, so we played a significant role in helping the company understand who they are and what they do. We asked questions about themselves they hadn’t yet thought of to deliver a fully-representative and complete brand built for a strong online presence.


The Alpha Lab 40 website is an example of minimalistic web design done expertly and with intent. All of our creative and technical recommendations throughout the project revolved around supporting their growth and establishing them as a real force on the market. Although a simple website was requested, we ensured that ‘sophistication’ would be the key takeaway instead of ‘simplicity’. There’s a subtle difference, but customers will appreciate the interaction, animation, and movement on the website that engages their interest and helps to elevate Alpha Lab 40 from the competition.

Colour Palette.
  • 78 129 205 4e81cd
  • 0 5 48 000530
  • 235 235 235 ebebeb
Primed for


The core web vital performance of the site is impeccable, scoring ~96 on mobile and ~100 on desktop. Every aspect of the website is set up to perform long-term, which we guarantee with our QA checklist, testing tools, WP management, and continued support.


Just as important as the technical results, the new Alpha Lab 40 brand and website is set for success. We aligned the team on the brand identity and delivered a website that belongs in their industry while still standing out and elevating Alpha Lab 40 from the competition.


Mobile Solution

Delivering a seamless experience to users across all devices is always a priority at Webbiz. We optimised the mobile design and website performance to cater to the majority of users who access websites through their mobiles.


To achieve this, we identified the key factors that could affect mobile performance, including page loading time, device compatibility, and user experience, before thoroughly analysing the design and enhancing the user experience.


A mobile-friendly website optimised for different screen sizes and resolutions makes it easy for users to navigate and access the information they need.

How Did We Do?

What the Client says.

Working with Webbiz on my branding and website project was a fantastic experience. From start to finish, their team was professional, knowledgeable and a pleasure to work with. They took the time to understand my vision for the project and helped bring it to life in a way that exceeded my expectations. The branding and website they created for me was not only visually stunning but was also functional and user-friendly. I would highly recommend Webbiz to anyone looking for top-notch branding and website design services.
Mike Miller,
Head of Business Development.


Check our work

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A professional website for Owen Morton, a business investor who specialises in growth marketing strategies.

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